EP 434 | Stop Waiting For Patients To Find You...Why Chiropractors Need To Get Back Into Their Communities with Dr. Paul Reed
What if the biggest obstacle to growing your chiropractic practice isn't a lack of opportunity...but a lack of action?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Paul Reed, chiropractor, mentor, entrepreneur, and practice growth expert, for a conversation about why chiropractors must get back into their communities to create more opportunities to serve.
Dr. Paul has spent decades building successful chiropractic practices, opening multiple clinics, mentoring doctors, and developing systems that help chiropractors grow their impact.
Ed and Paul unpack why many chiropractors struggle with new patient acquisition and why relying only on social media, Google, or digital marketing may not be enough.
Instead, they explore why the fundamentals of relationship building still matter: getting out into the community, creating conversations, building referral opportunities, and developing multiple marketing pillars that consistently bring new people into a practice.
Dr. Paul shares why chiropractors need to shift their mindset from "I need patients" to "people need what I provide" and how confidence, certainty, and a mission-driven approach can change the way doctors approach practice growth.
They also dive into leadership, team culture, scaling, and how chiropractors can build practices that create freedom instead of becoming another source of burnout.
In this episode:
- Why many chiropractors struggle with consistent new patient acquisition
- Why relying only on social media and Google can limit practice growth
- The importance of creating multiple marketing pillars
- Why referrals don't happen automatically and how to create referral systems
- How community screenings, events, and speaking opportunities create connections
- Why chiropractors need to get outside their four walls
- The mindset shift from acquiring patients to serving people
- Building confidence through more conversations
- Why planning your marketing calendar matters
- Creating a strong team culture inside your practice
- The role of leadership and communication in practice growth
- Why KPIs alone are not enough to motivate a team
- Scaling from one practice to multiple locations
- Creating freedom through systems, leverage, and assets
- The importance of building something valuable before exiting practice
Dr. Paul's message is simple:
Growth comes from taking action. If you want more people to experience chiropractic, you have to create more opportunities to reach them.
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The Unstoppable CEO Podcast
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https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-with-dr-paul-reed/id1895888760
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Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462
Spotify:
https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr
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INSiGHT CLA
INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.
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