EP 421: Nerissa Brumley — The Most Overlooked Marketing Asset in Chiropractic (And Why Email Marketing Still Wins)
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Nerissa Brumley, founder of ChiroConnect and one of the most experienced email marketing specialists serving the chiropractic profession today.
With more than 17 years of experience in chiropractic marketing, Nerissa has helped hundreds of chiropractors improve patient retention, reactivate inactive patients, and build stronger relationships through one of the most overlooked communication tools in business: email.
But this conversation goes far beyond marketing.
Nerissa shares her deeply personal journey through loss, burnout, entrepreneurship, rebuilding after tragedy, and how creating ChiroConnect became both a business and a lifeline after losing her husband to veteran suicide and experiencing a complete professional reset.
This is a powerful conversation about resilience, communication, business growth, and why chiropractors are sitting on a goldmine they rarely use.
In This Episode
- How Nerissa accidentally found chiropractic marketing through a Craigslist ad
- Why email marketing is still the most valuable communication asset in business
- The biggest mistake chiropractors make with patient communication
- Why most doctors are sitting on thousands of inactive patient contacts
- Patient retention vs. patient reactivation
- How email marketing differs from social media marketing
- Building trust through consistent communication
- Why open rates matter less than relationships
- The dangers of burnout in business
- Rebuilding life after personal tragedy
- The story behind launching ChiroConnect
- Why chiropractors need to stop ignoring their email lists
- Entrepreneurship, resilience, and starting over
Quotes From This Episode
"Email isn't marketing. It's communication."
"You're sitting on a goldmine and don't even know it."
"If you can only commit to one email a month, start there."
"You can't automate trust."
"If you can't control it, stop worrying over it."
"You've got this. Stop doubting yourself."
About Nerissa Brumley
Nerissa Brumley is the founder of ChiroConnect, a chiropractic-focused email marketing and patient communication company helping chiropractors improve retention, reactivation, and patient engagement through customized email campaigns.
For nearly two decades, she has worked behind the scenes helping chiropractic practices build stronger patient relationships through consistent communication and strategic messaging.
Connect with Nerissa
🌐 Website:
https://getchiroconnect.com
📧 Subscribe to the ChiroConnect Newsletter:
https://getchiroconnect.com
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Listen & Subscribe
🎧 Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462
🎧 Spotify:
https://open.spotify.com/show/164LfnNvQ3dIaL7nhIkfvr
🌐 Website:
https://www.chiropracticphilanthropist.com
The Chiropractic Philanthropist Revival Series is dedicated to sharing the stories, strategies, struggles, and successes of chiropractors and health professionals who are making a meaningful impact in the world.