EP 437 | Information Isn't Enough...Why Chiropractors Need To Lead People To Transformation with Dr. Steve Tullius
What if giving people more information isn't enough to help them take the next step?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Steve Tullius, a chiropractor, educator, workshop strategist, and advocate for helping chiropractors communicate their message to more people.
Steve has been in practice for 24 years and has spent the last decade focused on helping chiropractors create demand for chiropractic through communication strategies and workshops. He also serves as chairman of the board of Sherman College and is involved in several professional initiatives focused on advancing chiropractic. 437 Steve Tellius-1
Ed and Steve unpack why many chiropractors can give an incredible presentation, provide valuable information, and still struggle to get people to take the next step.
The difference, Steve explains, is between logical certainty and emotional certainty. People need information, but they also need to see a clear picture of the transformation they could experience and understand what taking the next step actually looks like. 437 Steve Tellius-1
The conversation also explores workshops, public speaking, practice growth, burnout, leadership, communication, and why chiropractors need to find ways to share their message without sacrificing themselves in the process.
Steve shares how workshops became the foundation of his own practice and eventually grew into a system that has helped doctors deliver more than 10,000 workshops. 437 Steve Tellius-1
In this episode:
- Why information alone doesn't necessarily create action
- The difference between logical certainty and emotional certainty
- Why people need transformation, not just information
- How workshops can become a consistent practice-growth strategy
- Why public speaking can help chiropractors develop communication and leadership skills
- How Steve built a workshop system that generated consistent new-patient opportunities
- Why the biggest challenge isn't always getting people into the room
- How to move people from attending a workshop to taking the next step
- Why transparency around the care process matters
- How clearly communicating what happens after the initial exam can reduce uncertainty
- Why chiropractors need to communicate their message with conviction
- The connection between confidence, experience, and practice growth
- Why chiropractors can burn themselves out by sacrificing too much of their personal lives
- How Steve learned to create more space for himself and his family
- Why finding common ground can help move the profession forward
- The importance of collaboration without compromising core principles
- How workshops can help doctors become better communicators and leaders
- Why chiropractors should focus on the populations they are best equipped to serve
- Steve's advice for chiropractors struggling with confidence
- The importance of recognizing and challenging limiting beliefs
Steve's core message is simple:
People don't just need more information. They need to understand the transformation, believe in the possibility, and know what the next step looks like.
CONNECT WITH DR. STEVE TULLIUS
Waitlist Workshops
Learn more about Steve's workshop system for chiropractors:
Steve explains that the system helps doctors select a workshop topic, market the event, interact with leads, and prepare to present so the doctor can focus on delivering the workshop and caring for the people who attend. 437 Steve Tellius-1
Steve Tullius
Subluxation Squad
Listen to Steve's podcast, Subluxation Squad.
RESOURCES MENTIONED
The Breakthrough Experience — John Demartini
Steve recommends The Breakthrough Experience as a pivotal book for him. 437 Steve Tellius-1
One Cause One Cure — Fred Barge
Steve also recommends One Cause One Cure by Fred Barge. 437 Steve Tellius-1
CONNECT WITH TCP
Website:
https://www.chiropracticphilanthropist.com
Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462
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https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr
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