EP 433 | Downloads Don’t Matter...Why Every Chiropractor Should Be Podcasting with Tim Holloway
What if the real value of a podcast has almost nothing to do with how many people listen?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Tim Holloway, podcast strategist, relationship builder, and founder of 10X Podcasting, for a conversation about why podcasting may be more relevant for chiropractors today than ever before.
Tim has spent approximately eight years in podcasting and teaches business owners to use the medium not simply to publish content, but to build relationships, expand their networks, generate opportunities, and create genuine influence.
Ed and Tim unpack why chiropractors may be looking at podcasting completely wrong.
Instead of obsessing over downloads, they explore how a podcast can get you into conversations with referral partners, experts, community leaders, potential clients, and people you otherwise might never have access to. Tim describes podcasting as a content machine, connection machine, and collaboration machine—all of which can ultimately lead to new business opportunities.
They also dive into the rapidly changing relationship between podcasting, video, social media and AI.
Ed shares what he has observed while auditing the online authority of healthcare practitioners: doctors with established podcasts repeatedly demonstrated stronger online trust signals. The conversation explores why consistently publishing long-form content across Apple Podcasts, Spotify, YouTube and social platforms can create a growing digital footprint around your name and brand.
In this episode:
- Why downloads may be one of the least important measures of podcast success
- How interviewing the right people can create referral relationships
- Why chiropractors should think of Apple Podcasts and Spotify as search engines
- Podcasting as an authority and trust-building platform
- Why Tim recommends video alongside audio
- Turning one podcast episode into an entire week of content with AI
- How frequently a new podcaster should publish
- Why consistency matters more than perfection
- Using your podcast to connect with your ideal audience
- The coming impact of AI on podcast production
- Why authenticity may become even more valuable as AI-generated content grows
- Tim’s “push and pull” philosophy for personal growth
Tim’s philosophy is simple: the podcast itself is only part of the strategy. The relationships created around it are where much of the value lives.
CONNECT WITH TIM HOLLOWAY
10X Podcasting
https://10Xpodcasting.com
Recommended Resource:
From Unknown to Unstoppable by Tim Holloway
Tim maps out seven stages of growth—from being unknown to becoming unstoppable—and helps readers identify where they are today and what the next stage looks like.
CONNECT WITH TCP
Website:
https://www.chiropracticphilanthropist.com
Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462
Spotify:
https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr
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Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
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