EP 440 | Build It And They Will Come...Why Being A Great Chiropractor Isn't Enough with Dr. Chris Cameron
What if being a great chiropractor isn't enough to build the practice you want?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Chris Cameron, a chiropractor with 25 years of practice experience, for a conversation about communication, marketing, social media, AI, authority, and what it really takes to build a thriving chiropractic practice. 440 - Dr. Chris Cameron
Chris practices in a small town of approximately 5,000 people and has transformed his originally general family practice into a highly specific niche-based practice. 440 - Dr. Chris Cameron
Chris shares one of the biggest lessons from his career: people have to know you, like you, and trust you before they will ever give you the opportunity to help them. After years of believing that simply being a great chiropractor would naturally bring people through the door, he realized that his community didn't know him nearly as well as he thought they did. 440 - Dr. Chris Cameron
That realization led Chris to become highly active in content creation. Today, he maintains a consistent presence across social media, YouTube, and podcasting, using content to communicate with people outside the walls of his practice. 440 - Dr. Chris Cameron
Ed and Chris also discuss why authenticity beats perfection, why chiropractors shouldn't create content simply to chase views, and how authority-based content can attract better-quality patients. Chris explains how he learned to stop worrying about looking perfect on camera and simply focus on consistently putting valuable information in front of people. 440 - Dr. Chris Cameron
The conversation then moves into the rapidly changing world of AI. They explore how AI is changing content creation, why chiropractors need to start using AI rather than resisting it, and how an AI receptionist has helped Chris's office respond to potential new patients while freeing his team to spend more time actually connecting with people. 440 - Dr. Chris Cameron
In this episode:
- Why being a great chiropractor isn't enough to build a thriving practice
- The importance of being known, liked, and trusted in your community
- Chris's experience practicing in a small town
- Why reputation can make or break a rural practice
- How Chris transformed his general family practice into a niche-based practice
- The wake-up call that made Chris realize his community didn't know him
- Why social media became a powerful communication tool for his practice
- How to create content without waiting for perfection
- Why C+ is sometimes all you need
- The importance of consistency when creating content
- Why most people quit before they get good at content creation
- The difference between influence-based content and authority-based content
- Why sensational content may attract the wrong patients
- Creating content around the problems people actually experience
- How AI is changing the way people discover businesses and healthcare providers
- Why chiropractors should embrace AI rather than resist it
- The difference between an AI bot and an AI agent
- How an AI receptionist can help capture potential new patients
- Why missed calls can mean missed patients
- How AI can free your team to spend more time building relationships
- Using AI to create content faster
- Building an "office brain" with your practice's knowledge and protocols
- Using AI to generate social media content from your existing expertise
- How Chris batches short-form videos
- Using YouTube to build authority and trust before patients visit
- Why chiropractors should focus on communication and marketing alongside clinical skills
- The lesson Chris learned from believing "build it and they will come"
- Why marketing and communication deserve more attention early in a chiropractic career
- The importance of ongoing education and mentorship
- How patient education can improve conversions
- The role of niche-based services such as spinal decompression and shockwave
- Why the main thing still needs to remain the main thing
- The importance of collaboration within the chiropractic profession
- Why chiropractors should become more involved in their communities and profession
- How AI could change chiropractic over the next several years
Chris's core message is simple:
You can be an incredible chiropractor, but people can't benefit from your expertise if they don't know who you are, trust you, and understand how you can help them.
CONNECT WITH DR. CHRIS CAMERON
Cameron Chiropractic
Chris has been practicing for 25 years and has evolved his practice from a general family practice into a more specific niche-based practice. 440 - Dr. Chris Cameron
RESOURCES MENTIONED
Close for Chiro
Chris discusses Close for Chiro as a resource focused on helping chiropractors communicate the value of care and guide patients through their first visit. 440 - Dr. Chris Cameron
Website:
[Insert link if available]
Specialized Practice
Chris also discusses Specialized Practice with Vince Leone, particularly around niche services such as spinal decompression, knee decompression, and laser/shockwave therapy. 440 - Dr. Chris Cameron
AI Tools Discussed
ChatGPT
https://chatgpt.com
Claude
https://claude.ai
Google Gemini
https://gemini.google.com
Perplexity
https://www.perplexity.ai
BigVu
Chris mentions using BigVu as a teleprompter to make recording short-form videos easier and faster. 440 - Dr. Chris Cameron
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Website:
https://www.chiropracticphilanthropist.com
Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462
Spotify:
https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr
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