EP 443 | Anyone Can Be Player Of The Week...Why Consistency Is What Creates Hall Of Famers with Dr. Austin Cohen
What separates a chiropractor who has one great month from one who builds something that lasts?
Consistency.
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Austin Cohen, chiropractor, entrepreneur, husband, father, and founder of Corrective Chiropractic and Chiro180, for a conversation about consistency, leadership, community, systems, scaling, and building a business that can operate beyond the doctor.
Austin started Corrective Chiropractic in 2009 with one clinic and has grown it to 14 locations across the Southeast. He also created Chiro180, a chiropractic software platform designed to help practices improve retention, revenue, patient management, and operational systems. Austin Cohen
Austin shares one of the principles he repeatedly teaches his team and doctors:
"Anyone can be player of the week, but consistency...that's what creates Hall of Famers." Austin Cohen
Ed and Austin explore what consistency actually looks like when you're building a chiropractic practice. They discuss leadership, operations manuals, scaling from one location to multiple clinics, and why entrepreneurs need to understand that growing a business requires more than simply working harder.
Austin also opens up about 2022, which he describes as the worst year of his life, when several franchise locations failed and created significant disruption throughout his organization. The experience forced him to reevaluate alignment, core values, leadership, and the importance of staying true to his purpose and people. Austin Cohen
The conversation then turns to community and marketing. Austin explains why, despite having access to digital marketing, his team has recently seen some of its strongest conversion through community-based strategies. He believes community is a marketing asset that doesn't disappear when a social platform changes or an algorithm shifts. Austin Cohen
Ed and Austin also dive into Chiro180, the software Austin originally built to solve problems inside his own clinics. The platform helps chiropractors track new patients, care plans, conversion rates, marketing sources, demographics, events, and other practice data. Austin Cohen
In this episode:
- Why consistency creates long-term success
- The difference between having one great month and building lasting momentum
- How Austin grew Corrective Chiropractic from one location to 14
- Why leadership becomes more important as you add locations
- The lesson Austin learned from opening his second clinic
- Why every practice needs an operations manual
- How to lead doctors instead of simply placing them in a location
- Why core values matter when scaling a company
- Austin's experience navigating his toughest business year in 2022
- How misalignment can create major problems in a growing organization
- Why staying regional became part of Austin's strategy
- Learning from failure and getting back up
- Why entrepreneurs shouldn't compare themselves to other people
- The danger of judging someone else's life by their highlight reel
- Why community remains one of the most reliable marketing assets
- How Austin's doctors use community retention plans
- Why digital platforms shouldn't be your only source of new patients
- How COVID reinforced the importance of building community
- Why owning a business isn't the same as owning a job
- When working for someone else might actually make more sense
- The importance of mentorship and surrounding yourself with successful people
- Austin's philosophy of being still in the chaos
- Why entrepreneurs need to play the long game
- Protecting your energy while building something meaningful
- How Chiro180 was created from the needs of Austin's own clinics
- Using data to understand new patient acquisition and retention
- Tracking where new patients come from
- Measuring care-plan conversion and value
- Using data to better understand your ideal patient
- Why office managers may have more capacity than owners realize
- How systems can help teams become more productive
- Why scalable systems are critical for multi-location practices
- Austin's approach to building a business as if it could be sold tomorrow
- The importance of frictionless processes
- Using software to replace multiple disconnected systems
- The role of technology in modern chiropractic practices
- Why adversity can become an opportunity for growth
- The lessons from The Obstacle Is The Way
- How customer experience can transform a practice
- Lessons from Fans First and the Savannah Bananas
- Why chiropractors should focus on creating memorable patient experiences
Austin's core message is simple:
You don't need to be the best for one moment. You need to keep showing up, keep improving, and keep moving forward. Consistency is what turns short-term wins into long-term success.
CONNECT WITH DR. AUSTIN COHEN
Chiro180
Learn more about Chiro180, Austin's chiropractic software platform designed to help practices manage patients, systems, data, retention, and growth.
Austin also offers a free software demo through the website. Austin Cohen Austin Cohen
Corrective Chiropractic
Austin is the founder of Corrective Chiropractic, which began with one clinic in 2009 and has grown to 14 locations across the Southeast. Austin Cohen
Website:
[Insert Corrective Chiropractic website]
Follow Dr. Austin Cohen for chiropractic business, leadership, marketing, and practice-growth content.
Dr. Austin Cohen on Instagram
EVENTS
Growth Summit
Austin's Growth Summit is designed for chiropractors focused on business growth, leadership, and building successful practices.
Learn more through:
Austin explains that attendees can visit Chiro180 and select Attend Growth Summit for event information. Austin Cohen
Adventure Summit
Austin also hosts Adventure Summit, an experience built around challenging chiropractors physically and mentally. He describes the event as an opportunity to get uncomfortable, build resilience, and push beyond perceived limitations. Austin Cohen
RESOURCES MENTIONED
The Obstacle Is The Way — Ryan Holiday
Austin recommends Ryan Holiday's The Obstacle Is The Way, which shaped his perspective on setbacks and adversity as opportunities for growth and advancement. Austin Cohen
Fans First — Jesse Cole
Austin also recommends Fans First by Jesse Cole, founder of the Savannah Bananas, particularly for service providers interested in customer experience and creating memorable experiences for their customers. Austin Cohen
CONNECT WITH TCP
Website:
https://www.chiropracticphilanthropist.com
Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-chiropractic-philanthropist-with-dr-ed-osburn/id911516462
Spotify:
https://open.spotify.com/show/164LfnNvQ3dlaL7nhlkfvr
OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP
INSiGHT CLA
INSiGHT CLA delivers neurological scanning technology that helps chiropractors objectively assess nervous system function, communicate findings with patients, demonstrate measurable outcomes, and track progress over time.
VidConcierge by Valtoria Media
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Money Ripples
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KonnectMD
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