EP 439 | AI Is Changing How Patients Find You...Why Chiropractors Need To Get Found In The New Search Era with Dr. Josh Handt
What if the way people find their next chiropractor is changing faster than most practices realize?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Josh Handt, a chiropractor with 20 years of practice experience in Manhattan, for a wide-ranging conversation about AI, search, content, new-patient acquisition, practice growth, and the future of chiropractic. EP 439 Dr. Josh Handt
Josh shares how his practice has adapted its website and content strategy around the way people are now searching for healthcare. Instead of relying only on traditional Google search, the practice is creating content around the actual questions people ask and making that content accessible to both traditional search engines and AI platforms. EP 439 Dr. Josh Handt
Ed and Josh discuss why chiropractors need to think beyond traditional SEO and start considering AI search and answer engine optimization (AEO). They explore how patients are increasingly asking tools like ChatGPT, Gemini, Perplexity, and Claude who can help them with a specific problem in their area. EP 439 Dr. Josh Handt
The conversation also gets into content creation, AI-generated media, social media strategy, decompression, practice expansion, professional collaboration, and why chiropractors need to embrace useful technology rather than resist it.
Josh shares how he uses AI tools to research questions, create SEO/AEO-focused content, produce videos, and build a series-based social strategy that encourages people to keep coming back for the next piece of content. EP 439 Dr. Josh Handt EP 439 Dr. Josh Handt
IN THIS EPISODE:
- How AI is changing the way patients search for chiropractors
- Why traditional SEO alone may no longer be enough
- The difference between SEO and AEO
- Why chiropractors need to answer the questions their potential patients are already asking
- How Josh rebuilt his practice website around search intent
- Using blog posts and short-form videos together
- Why patients can begin building a relationship with your practice before their first visit
- How an AI assistant on your website can help answer patient questions
- Why the quality of leads matters more than simply generating more leads
- Why social advertising hasn't always produced the same results for Josh's practice
- How content can attract people who are actively searching for a solution
- Why chiropractors need to be known for something
- How AI platforms may influence which healthcare providers people discover
- Why resisting technology could create a visibility problem for chiropractic
- How AI can help chiropractors create content without doing everything manually
- Using ChatGPT, Gemini, Claude, Perplexity, and other AI tools
- How Josh uses AI to research content ideas and create SEO/AEO-focused articles
- Using video alongside written content
- Why series-based social content can increase followers and engagement
- How decompression became another tool in Josh's practice
- Why supporting technologies don't necessarily have to replace the core chiropractic approach
- The importance of keeping the main thing the main thing
- Why professional collaboration matters
- The role of chiropractors in getting involved at the local level
- Why students need more opportunities to connect with successful chiropractors
- How live events create connections that virtual events can't completely replicate
- Why attention is the starting point for generating leads and new patients
Josh's core message is simple:
People can't choose your practice if they can't find you. The future of chiropractic marketing is about being visible wherever your ideal patients are searching—including AI.
CONNECT WITH DR. JOSH HANDT
Lifestyle Locker
New York Chiropractic
https://newyorkchiropractic.com
Josh is based in Manhattan and has been in practice for approximately 20 years. EP 439 Dr. Josh Handt
RESOURCES MENTIONED
ChatGPT
Claude
Google Gemini
Perplexity
AnswerThePublic
Josh recommends using AnswerThePublic to identify the questions people are actually searching for around topics such as pediatric chiropractic, decompression, and herniated discs. He then uses those questions to create videos and SEO/AEO-focused content. EP 439 Dr. Josh Handt
Captions
Josh also mentions using the Captions app to add captions to short-form videos and speed up his content workflow. EP 439 Dr. Josh Handt
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